ACT N°1 is a brand founded in Reggio Emilia in 2016 by designers Galib Gassanoff and Luca Lin, expressing an unshakable style focusing on art, craftmanship and multiculturalism. The name has a precise meaning referring to the first act of life that inspired the designers in developing the brand, with a focus on the personal background, their childhood and cultural heritage. Each season the collection aims to tell a story regarding inclusivity and women’s condition all over the world.

In 2017 ACT N°1 won Who is on Next? organized by Vogue and AltaRoma. Since September 2018 the brand started showing at Milan Fashion Week and in 2019 established a headquarter and design studio in Milan.

ACT N°1 uncompromising image has caught the attention of stylists and celebrities like Dua Lipa, Sharon Stone, Lady Gaga, Zara Larsson, Ellie Goulding, Rita Ora, Lizzo and Beyoncè. The brand, steadily growinginternationally, it is currently distributed in stores like Bergdorf Goodman, H Lorenzo, IT Group, Beymen, Kadewe, Harvey Nichols among others.

At the start of 2023 founders Luca Lin and Galib Gassanoff have decided to part ways: Lin will actively guide the brand both on a creative and strategic point of view, while Gassanoff will start a career in Art and Fashion.